There are many useful features nestled within eComSpy, a tool designed to help Amazon.com merchants keep an eye on the competition. Among them is a column in the online report that allows users to determine whether Amazon sells specific products.

Being armed with this information is particularly helpful when considering whether to add an item to your inventory since competing with Amazon can be very difficult — but it’s not impossible. Intrigued? Let’s talk a bit about this insightful eComSpy column and why it matters so much for sellers.

Why It Matters

You’ve researched a product, found a great supplier and are ready to make some money! All of your excitement fades away, however, the second you realize that Amazon also sells that item. You might even feel like you’ve climbed into the ring with an 800-pound gorilla. If only you could have known before you made those additions to inventory!

This is why that specific column in eComSpy is so useful to sellers. You may still choose to go head-to-head against Amazon but knowing in advance allows you to weigh the pros and cons so that you can come up with the strategy that works best for you and your business.

Crowded Space

Jumping on to the next big thing can feel like a recipe for success but it’s really important to use a tool like eComSpy to determine whether the space is too crowded. Keep in mind that if a specific item has surged in popularity, you probably aren’t the only person hoping to ride the wave.

In addition to verifying whether Amazon is a vendor, check to see how many other FBA sellers are also carrying it with eComSpy. Look at the margins and determine whether it’s worth the gamble and remember that you may not have a monopoly but you could still see some sales when the heavy hitters run out of stock.

Once you have reviewed everything, take a step back and come up with a plan of action. This way, you can feel assured that, even if you had to walk away from what seemed like a golden opportunity, you had the information you needed to make the choice that was best for your business.

FBA Advantage

If you aren’t already using the FBA program and are considering selling in the same space as Amazon, this could be a great time to think about making the switch. As an FBA seller, the Buy Box rules are in your favor. The Buy Box tends to be shared across multiple vendors (including Amazon) which means that you might not get the whole pie but you may still get a little piece of it.

It’s also crucial that you are taking care of all aspects of your business. Good metrics, positive seller feedback and being proactive can help you maintain an edge over the competition and help you earn some of the Buy Box. It’s never guaranteed, but putting in the effort will help your chances and simultaneously give your brand’s reputation a boost.

Multipacks and Kits

Selling within a niche market may leave you feeling pigeonholed, at times, but it can actually work in your favor when going up against Amazon. One way to accomplish this is to find a way to be unique by changing the way you offer an item that Amazon is also selling.

Think outside the box while looking through other sellers’ feedback for inspiration. Are customers saying they wish they could buy three at a time instead of five? Do they wish the item came with another related product? Jot down these comments and come up with a creative way to take advantage of this untapped market.

Using this strategy, you can create a multipack SKU for a quantity that isn’t being sold by Amazon. You can also create kits that include the specific product along with things that complement and/or enhance it. This way, you’ll still be selling that hot item while finding a way to set yourself apart from the competition.

How eComSpy Helps

Keeping tabs on the FBA market can be overwhelming but eComSpy can give you the information you need to make better decisions in a matter of minutes. Before adding an item to your inventory, use this tool to explore the accurate intelligence you need to protect and grow your business.

Save precious time (and money!) by letting eComSpy do the detective work for you. Try our no-risk trial today and get 100 free credits. You won’t want to make stocking decisions without it ever again!

Colleen Quattlebaum

As the Business Development Manager for eComEngine, Colleen Quattlebaum is committed to helping Amazon Sellers succeed. Colleen reviews the latest market trends and strategizes on how to improve eComEngine’s offerings, so she can pass that insight and value on to Amazon merchants.

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This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.